Entrepreneurial Marketing for SMEs
| Author | : Luca Cacciolatti |
| Publisher | : Springer |
| Total Pages | : 215 |
| Release | : 2015-10-26 |
| ISBN-10 | : 9781137532589 |
| ISBN-13 | : 1137532580 |
| Rating | : 4/5 (580 Downloads) |
Book Synopsis Entrepreneurial Marketing for SMEs by : Luca Cacciolatti
Download or read book Entrepreneurial Marketing for SMEs written by Luca Cacciolatti and published by Springer. This book was released on 2015-10-26 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.