Related Books
Language: en
Pages: 230
Pages: 230
Type: BOOK - Published: 2013-03-31 - Publisher: Goodfellow Publishers Ltd
The topic of ‘experience’ is becoming central to full understanding of consumer behaviour. The book covers the key sectors where it is critical - from resor
Language: en
Pages: 653
Pages: 653
Type: BOOK - Published: 2020-05-18 - Publisher: Routledge
The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tou
Language: en
Pages: 579
Pages: 579
Type: BOOK - Published: 2016-11-09 - Publisher: Emerald Group Publishing
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized an
Language: en
Pages: 285
Pages: 285
Type: BOOK - Published: 2017-08-18 - Publisher: CABI
Most discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored - it's a black box. Visitor Experie
Language: en
Pages: 424
Pages: 424
Type: BOOK - Published: 2022-07-19 - Publisher: Edward Elgar Publishing
Offering an overview of current issues around design, marketing and management of experiences from the tourist perspective, this comprehensive Handbook critical