This book is an insightful account on market orientation and how it enhances the performance of non-profit organizations in India. The book provides the readers

Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. T

This book is an insightful account on market orientation and how it enhances the performance of non-profit organizations in India. The book provides the readers

This thesis deals with the concept and consequences of marketization in the nonprofit sector. Marketization describes the process of nonprofit organizations bec

Textbook on marketing for nonprofit organizations (incl. Police, educational institutions, local government, hospitals and librarys) in the USA - considers the