Market-based Management
| Author | : Roger J. Best |
| Publisher | : Prentice Hall |
| Total Pages | : 0 |
| Release | : 2005 |
| ISBN-10 | : 0131469568 |
| ISBN-13 | : 9780131469563 |
| Rating | : 4/5 (563 Downloads) |
Book Synopsis Market-based Management by : Roger J. Best
Download or read book Market-based Management written by Roger J. Best and published by Prentice Hall. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This groundbreaking book provides the tools and processes needed to actually apply market-driven strategy to today's business world. Roger Best's work has proven to be a refreshing alternative to the many conceptual and theoretical-centered marketing books because it is built around a performance orientation and the belief that real learning occurs only with the application of knowledge."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved