This book presents unique insights and advice on defining and managing the innovation transformation journey. Using novel ideas, examples and best practices, it

This book provides readers with in-depth insights into Corporate Social Responsibility (CSR) and sustainability strategies, as well as their impacts on product

To succeed in the global marketplace for new goods and services, American corporations must learn how to innovate and develop new businesses better and faster t

Effectiveness is the underlying theme for this introduction to disruptive innovation. The book tells the manager, or student, what they need to know in transfor

Not solely covering new products, Innovation Management focuses on new services and new business models; in doing so, it provides an introduction to new busines