This book focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detai

This text aims to prove that established companies can implement revolutionary innovations, and that it is not limited to the realm of startup companies.

"This book provides indepth discussion on tactics for improving existing products while inventing completely new products and product categoriess; for those who

Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in Ame

CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the funct