Since the 1980s, popular management thinkers,gurus have promoted a number of performance improvement programs and management fashions which have greatly influen

This book provides a rhetorical critique of the management guru and management fashion phenomenon, and stimulates a much-needed critical dialogue between practi

Building on the success of the first edition, Huczynski identifies the essential ingredients of popular management ideas and brings his analysis of gurus into t

Management gurus have existed for as long as the leaders of large, complex organizations have had intractable problems to solve. This seminal text asks key ques

"Building upon some rather unusual sources in postmodern theory, the author argues that management fashion might encourage the practitioner to engage in philoso