Luxury Online
| Author | : Uché Okonkwo |
| Publisher | : Springer |
| Total Pages | : 330 |
| Release | : 2010-02-26 |
| ISBN-10 | : 9780230248335 |
| ISBN-13 | : 0230248330 |
| Rating | : 4/5 (330 Downloads) |
Book Synopsis Luxury Online by : Uché Okonkwo
Download or read book Luxury Online written by Uché Okonkwo and published by Springer. This book was released on 2010-02-26 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.