Everyone knows that Lord Sugar has strong opinions and is not afraid to share them - no matter how controversial they may be. The Way I See It takes us into the

'Lord Sugar is a self-made man and one of Britain's finest business brains. His story so far is inspirational to the end' The Sun 'Sugar is unusual among celebr

Following the huge success of the first series on BBC2, The Apprentice will accompany the 2nd series planned for February 2006. Sir Alan Sugar is back with a ne

Sir Alan -- or Lord Sugar as he now is -- has the power to inspire anyone to succeed. His story is a template for all who want to achieve. An incredible story,

As the star of the award-winning BBC series The Apprentice, Alan Sugar has won millions of fans who tune in to watch his mix of business wisdom, witty putdowns