In Live Sports Media: The What, How and Why of Sports Broadcasting, Dennis Deninger provides an all-encompassing view of the sports television industry from his

"This undergraduate textbook provides students with the information and skills needed to be a well-rounded sports television or radio broadcaster. Students will

"Dennis Deninger has succeeded in covering the full gamut of sports television and sports broadcasting. The book proceeds from why this book needs to be written

Sports Media covers reporting, anchoring, and production, and offers thorough descriptions of the sports reporter and anchor's function in sports journalism. Th

During the past decade, the media landscape and the coverage of sports events have changed fundamentally. Sports fans can consume the sports content of their ch