Applied Public Relations

Applied Public Relations
Author :
Publisher : Routledge
Total Pages : 216
Release :
ISBN-10 : 9781136753879
ISBN-13 : 1136753877
Rating : 4/5 (877 Downloads)

Book Synopsis Applied Public Relations by : Kathy Brittain Richardson

Download or read book Applied Public Relations written by Kathy Brittain Richardson and published by Routledge. This book was released on 2015-03-27 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a wide variety of industries, locations, and settings, Kathy Richardson and Marcie Hinton examine how real organizations develop and maintain their relationships, offering valuable insights into business and organizational management practices. The book’s organization of case studies allows instructors to use the text in several ways: instructors can focus on specific stakeholders by using the chapters presented; they can focus on particular issues, such as labor relations or crisis management by selecting cases from within several chapters; or they can select cases that contrast campaigns with ongoing programs or managerial behaviors. A focus on ethics and social responsibility underlies the book, and students are challenged to assess the effectiveness of the practices outlined and understand the ethical implications of those choices. This Third Edition features: 25 new and current domestic and international case studies specifically chosen for their relevancy and relatability to students New "Professional Insights" commentaries where practitioners respond to a set of questions relating to their work Increased emphasis on ethics and social responsibility Fully enhanced companion website that is connected with the text, including a test bank and PowerPoint presentations for instructors, and chapter-specific discussion questions and additional readings for students


Applied Public Relations Related Books

Get Moving with Friends and Family
Language: en
Pages: 34
Authors: Nadia Higgins
Categories: Juvenile Nonfiction
Type: BOOK - Published: 2012-01-01 - Publisher: ABDO Publishing Company

DOWNLOAD EBOOK

Your body needs 60 minutes of moving every day. The best kinds of moving are with friends and family! This book in the Move and Get Healthy! Series will take re
A moverse!
Language: en
Pages: 16
Authors: Rourke Educational Media
Categories: Juvenile Nonfiction
Type: BOOK - Published: 2010-01-01 - Publisher: Carson-Dellosa Publishing

DOWNLOAD EBOOK

The Use Of Real-Life Images, Simple Nonfiction Text, And Colorful Art Help To Teach Real Ideas And Basic Concepts.
Let's move
Language: en
Pages:
Authors: Alyn Webb
Categories: Board books
Type: BOOK - Published: 2018 - Publisher:

DOWNLOAD EBOOK

Playful me series has "Bright, cheerful, full baby faces looking directly at the camera, accompanied by rhythmic, rhyming text about everday baby topics, such a
Get Moving in the City
Language: en
Pages: 34
Authors: Jackie Heron
Categories: Juvenile Nonfiction
Type: BOOK - Published: 2012-01-01 - Publisher: ABDO

DOWNLOAD EBOOK

There are many places you can play in the city. Move your muscles every day! This book in the Move and Get Healthy! Series will take readers through the basics
Let's move with Manda
Language: en
Pages: 23
Authors: Lorraine Stacy
Categories: Juvenile Fiction
Type: BOOK - Published: 2012-02-10 - Publisher: Xlibris Corporation

DOWNLOAD EBOOK

The basic purpose of the book is to inspire young children to exercise in a fun way while also beginning to learn some meditative practices/positions. The centr