Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in diff

"Welcome to the roller-coaster world of marketing decision making. There are many things to consider, many issues to face, and this book will show how this proc

'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisa

This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of qu

This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespr