This book takes a critical look at the role of language in an increasingly diversified and globalised world, using the new framework of 'sociolinguistics of glo

Language, while seemingly static, is dynamic and ever-changing, necessitating adaptability in various fields of language studies. It is especially true in a glo

"A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.

This bold and accessible study of human languages and communication explores issues which are at the forefront of today's globalized society. The human species

The Handbook of Language and Globalization brings together important new studies of language and discourse in the global era, consolidating a vibrant new field