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Type: BOOK - Published: 2015-03-03 - Publisher: Kogan Page Publishers

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This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth
The Luxury Strategy
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Authors: Jean-Noël Kapferer
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Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-No
Advances in Luxury Brand Management
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Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management
Luxury Marketing
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​ The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in
Selling Luxury
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Selling high-end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive