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Language: en
Pages: 240
Pages: 240
Type: BOOK - Published: 2015-03-03 - Publisher: Kogan Page Publishers
This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth
Language: en
Pages: 408
Pages: 408
Type: BOOK - Published: 2012-09-03 - Publisher: Kogan Page Publishers
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-No
Language: en
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Pages: 262
Type: BOOK - Published: 2017-09-21 - Publisher: Springer
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management
Language: en
Pages: 387
Pages: 387
Type: BOOK - Published: 2012-11-10 - Publisher: Springer Science & Business Media
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in
Language: en
Pages: 180
Pages: 180
Type: BOOK - Published: 2009-05-27 - Publisher: John Wiley & Sons
Selling high-end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive