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Irrational Loyalty: Building a Brand That Thrives in Turbulent Times
Language: en
Pages: 170
Authors: Deb Gabor
Categories: Business & Economics
Type: BOOK - Published: 2019-03 - Publisher: Lioncrest Publishing

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Eventually, every organization faces a serious branding disaster. Think of United Airlines, Wells Fargo, Uber, and other companies whose tribulations made front
Infoselves
Language: en
Pages: 212
Authors: Demetra Garbasevschi
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2021-02-09 - Publisher: John Wiley & Sons

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Infoselves delivers a multifaceted analysis of the commodification of self-identity online, from both a domination and a liberation perspective. Drawing on mult
Person-ality
Language: en
Pages: 0
Authors: Deb Gabor
Categories:
Type: BOOK - Published: 2022-10-25 - Publisher:

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We look to brands for what to do, what to think, and how to feel. We want to know what to support and what to stand against. Brands are the new voice of authori
Branding Is Sex: Get Your Customers Laid and Sell the Hell Out of Anything
Language: en
Pages: 202
Authors: Deb Gabor
Categories: Business & Economics
Type: BOOK - Published: 2016-05-29 - Publisher: Lioncrest Publishing

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If you hate making money and the feeling of a mind-blowing, toe curling orgasm-stay far away from this book. In "Branding is Sex," brand dominatrix Deb Gabor ex
ZAG
Language: en
Pages: 171
Authors: Marty Neumeier
Categories: Computers
Type: BOOK - Published: 2006-09-20 - Publisher: Pearson Education

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"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s