'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the fou

For the past fifty years anxiety over naturalism has driven debates in social theory. One side sees social science as another kind of natural science, while the

This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choi

This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging schol

Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business settings. Comparis