Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceiv

In order to become a successful advertising professional, it's important to understand the importance of research. Advertising Research: Theory & Practice shows

Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated thir

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the