Internationalization is an essential component of the business model for luxury fashion companies. Hence, regardless of their size, luxury firms have to develop

The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalizatio

The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European lu

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses an