International Strategy and Market Performance in New Biotechnology Firms

International Strategy and Market Performance in New Biotechnology Firms
Author :
Publisher : Routledge
Total Pages : 110
Release :
ISBN-10 : 9781317733751
ISBN-13 : 1317733754
Rating : 4/5 (754 Downloads)

Book Synopsis International Strategy and Market Performance in New Biotechnology Firms by : Joseph E. Coombs

Download or read book International Strategy and Market Performance in New Biotechnology Firms written by Joseph E. Coombs and published by Routledge. This book was released on 2014-02-04 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: The issues addressed in this study are: What internal factors support changes in the international operations of new firms? and What effect do these changes have on the firm's structure, control system, and market performance. To answer these questions, this work examines the internal resources and market performance of a set of publicly traded biotechnology firms. Findings support the view that new firms can enter international markets through a variety of strategies, including international joint ventures and subsidiaries. Changes in international operations also are found to enhance firm market performance when accompanied by changes in firm structure and control systems. However, managers must be patient because market performance only improves significantly two years after these organizational changes have taken place.


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