International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases an

Retail is a US$12 trillion industry and one of the largest employers after agriculture across the globe. The share of organized retail varies widely from just o

"International Retailing reflects contemporary research and current practice, focusing on what is happening in the field, who is making it happen, why it is hap

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases an