"Interactive Services Marketing" covers the essentials of services marketing with particular emphasis on the theater model and the impact of technology. The tex

Attract New Customers and Exceed Revenue Goals with iDirect Marketing! “A simple concept ties this incredibly useful book together. Every marketer now is an i

The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in

European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In