Innovation Engineering is a practical guide to creating anything new - whether in a large firm, research lab, new venture or even in an innovative student proje

This book teaches readers the fundamentals of innovation and reduces them to practice in the context of entrepreneurship and intrapreneurship. It is a new, fres

Engineering Innovation is an overview of the interconnected business and product development techniques needed to nurture the development of raw, emerging techn

This book presents endeavors to join synergies in order to create added value for society, using the latest scientific knowledge to boost technology transfer fr

Annotation Great technology alone is rarely sufficient today to ensure a products success. At Microsoft, scenario-focused engineering is a customer-centric, ite