The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in cr

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

Social media has fundamentally changed the contract between institutions and the public. Today, people expect a conversation, not a one-way diatribe. That, comb

The ebook edition of this title is Open Access and is freely available to read online. Presenting research on social media use in crisis and risk cases: a terro