Imagining Consumers

Imagining Consumers
Author :
Publisher : JHU Press
Total Pages : 420
Release :
ISBN-10 : 0801861934
ISBN-13 : 9780801861932
Rating : 4/5 (932 Downloads)
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Book Synopsis Imagining Consumers by : Regina Lee Blaszczyk

Download or read book Imagining Consumers written by Regina Lee Blaszczyk and published by JHU Press. This book was released on 2000-01-25 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tells the story of American consumer society from the perspective of mass-market manufacturers and retailers. Case studies illuminate the actions of decision-makers in key firms, including the Homer Laughlin China Company, the Kohler Company and Corning Glass works.


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