Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy fiv

How to make realistic financial projections, develop effective marketing strategies and refine your overall business goals.

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Covering all the issues in producing a business plan, this text also includes a full glossary, case histories, and a detailed section on the key issue of using

A well-crafted business plan generates enthusiasm for your idea and boosts your odds of success--whether you're proposing a new initiative within your organizat