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Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the dev

In today’s technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. A

Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective r

Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this