Health Industry Communication
Author | : Nancy J. Hicks |
Publisher | : Jones & Bartlett Learning |
Total Pages | : 476 |
Release | : 2016-03-01 |
ISBN-10 | : 9781284120998 |
ISBN-13 | : 1284120996 |
Rating | : 4/5 (996 Downloads) |
Download or read book Health Industry Communication written by Nancy J. Hicks and published by Jones & Bartlett Learning. This book was released on 2016-03-01 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of Health Industry Communication: New Media, New Methods, New Message is a thorough revision fills a critical gap in the literature for communications students as well as students of health administration and public health. Featuring best practices and case studies from notable practitioners, the chapters offer a 360-degree view of the world of health communications from a business and promotions outlook as well as a look at special topics that impact health communicators.