Harnessing Place Branding through Cultural Entrepreneurship
Author | : F. Go |
Publisher | : Springer |
Total Pages | : 456 |
Release | : 2014-12-08 |
ISBN-10 | : 9781137465160 |
ISBN-13 | : 1137465166 |
Rating | : 4/5 (166 Downloads) |
Book Synopsis Harnessing Place Branding through Cultural Entrepreneurship by : F. Go
Download or read book Harnessing Place Branding through Cultural Entrepreneurship written by F. Go and published by Springer. This book was released on 2014-12-08 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities.