The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligatio

Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Con

"This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationship

Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by of

Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this