In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is g

The Handbook of Public Relations is another in the series of communication handbooks which has distinguished SAGE Publications. Like its companion handbooks, it

Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is

Covers relevant content and contains case studies and examples taken from a South African context that deal with issues such as multi-cultural communication and

From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienc