Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is import

Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is import

Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, p

This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primar