Handbook of Customer Satisfaction and Loyalty Measurement
| Author | : Nigel Hill |
| Publisher | : Gower Publishing, Ltd. |
| Total Pages | : 312 |
| Release | : 2000 |
| ISBN-10 | : 0566081946 |
| ISBN-13 | : 9780566081941 |
| Rating | : 4/5 (941 Downloads) |
Book Synopsis Handbook of Customer Satisfaction and Loyalty Measurement by : Nigel Hill
Download or read book Handbook of Customer Satisfaction and Loyalty Measurement written by Nigel Hill and published by Gower Publishing, Ltd.. This book was released on 2000 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: An examination of how to use research effectively. It takes the reader step by step through the process of designing and conducting a survey to generate accurate measures of customer satisfaction and loyalty. This new edition includes four new chapters on loyalty measurement.