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Gower Handbook of Marketing
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Pages: 688
Authors: Michael J. Thomas
Categories: Business & Economics
Type: BOOK - Published: 1995 - Publisher: Gower Publishing, Ltd.

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This edition has been revised to include new chapters on subjects as diverse as relationship marketing and international marketing research. The 36 contributors
Gower Handbook of Call and Contact Centre Management
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Authors: Natalie Calvert
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Gower Publishing, Ltd.

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This handbook provides an important tool in understanding and dealing with a wide range of management issues in call centres and contact centres.
Marketing Handbook
Language: en
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Gower Handbook of Supply Chain Management
Language: en
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Type: BOOK - Published: 2017-03-02 - Publisher: Routledge

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The ability to build and also maintain a world class logistics and distribution network is an essential ingredient in the success of the world's leading busines
The Gower Handbook of Management
Language: en
Pages: 1308
Authors: Dennis Lock
Categories: Business & Economics
Type: BOOK - Published: 1998 - Publisher: Gower Publishing, Ltd.

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The Gower Handbook of Management is widely regarded as a manager's bible: an authoritative, gimmick-free and practical guide to best practice in management. By