Behind Google's deceptively simple interface is immense power for both market and competitive research—if you know how to use it well. Sure, basic searches ar

Search skills of today bear little resemblance to searches through print publications. Reference service has become much more complex than in the past, and is i

Behind Google's deceptively simple interface is immense power for both market and competitive research—if you know how to use it well. Sure, basic searches ar

Demonstrates successful search strategies while analyzing the strengths and weaknesses of Yahoo!, AltaVista, Excite, Infoseek, Lycos, and Hot-Bot, describing ad

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