Go-to-Market Strategies for Women Entrepreneurs
| Author | : Victoria L. Crittenden |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 312 |
| Release | : 2019-09-06 |
| ISBN-10 | : 9781789732917 |
| ISBN-13 | : 1789732913 |
| Rating | : 4/5 (913 Downloads) |
Book Synopsis Go-to-Market Strategies for Women Entrepreneurs by : Victoria L. Crittenden
Download or read book Go-to-Market Strategies for Women Entrepreneurs written by Victoria L. Crittenden and published by Emerald Group Publishing. This book was released on 2019-09-06 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.