Global and Transnational Business

Download or read book Global and Transnational Business written by George Stonehouse and published by John Wiley & Sons. This book was released on 2004-10-08 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management. New material includes coverage of leadership in transnational companies, cultural issues in international management, entrepreneurship and SMEs in global business, the impact of e-commerce, and the anti-globalization movement.