This book is a guide to developing cross-platform and pervasive entertainment. Whether you're a seasoned pro or a complete newbie, this book is filled with tips

"Transmedia storytelling" is telling a story across multiple media and preferably, although it doesn't always happen, with a degree of audience participation, i

The First How-To Strategy Guide to Transmedia Storytelling “Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself wit

Interactive Narratives and Transmedia Storytelling provides media students and industry professionals with strategies for creating innovative new media projects

Transmedia Storytelling explores the theories and describes the use of the imagery and techniques shared by producers, authors and audiences of the entertainmen