George Gallup in Hollywood
| Author | : Susan Ohmer |
| Publisher | : Columbia University Press |
| Total Pages | : 301 |
| Release | : 2006 |
| ISBN-10 | : 9780231121323 |
| ISBN-13 | : 0231121326 |
| Rating | : 4/5 (326 Downloads) |
Book Synopsis George Gallup in Hollywood by : Susan Ohmer
Download or read book George Gallup in Hollywood written by Susan Ohmer and published by Columbia University Press. This book was released on 2006 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the use of George Gallup's opinion polling techniques by the film industry in the 1930's and '40's. Traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising industry to his later work in Hollywood.