The use of social media and blogging websites has become more prevalent especially among young women; this trend suggests that gender has the potential to coinc

This paper discusses an examination of the differences in the ways males' and females' engage with and perceive Internet advertising. Specifically, commercial W

These proceedings represent the work of researchers participating in the 5th European Conference on Social Media (ECSM 2018) which is being hosted this year by

Today, gender inequality and diversity are at the forefront of discussion, as the issue has become an international concern for politicians, government agencies

The importance of corporate social responsibility with a focus on gender diversity has been widely debated in modern businesses. Of specific issue is the import