New Products Management
| Author | : Charles Merle Crawford |
| Publisher | : McGraw-Hill/Irwin |
| Total Pages | : 0 |
| Release | : 1997 |
| ISBN-10 | : 0256187789 |
| ISBN-13 | : 9780256187786 |
| Rating | : 4/5 (786 Downloads) |
Book Synopsis New Products Management by : Charles Merle Crawford
Download or read book New Products Management written by Charles Merle Crawford and published by McGraw-Hill/Irwin. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol.