Game-Changing Strategies

Download or read book Game-Changing Strategies written by Constantinos C. Markides and published by John Wiley & Sons. This book was released on 2013-01-03 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model?the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.