From Soapbox to Soundbite

Download or read book From Soapbox to Soundbite written by M. Rosenbaum and published by Springer. This book was released on 2016-07-27 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electioneering in Britain is now a highly sophisticated and professionalised activity. This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning. A comprehensive overview, this revealing and entertaining book draws on interviews with many key participants and research in party archives.