Strategic Marketing Management - The Framework, 10th Edition
| Author | : Alexander Chernev |
| Publisher | : Cerebellum Press |
| Total Pages | : 639 |
| Release | : 2019-01-01 |
| ISBN-10 | : |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis Strategic Marketing Management - The Framework, 10th Edition by : Alexander Chernev
Download or read book Strategic Marketing Management - The Framework, 10th Edition written by Alexander Chernev and published by Cerebellum Press. This book was released on 2019-01-01 with total page 639 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.