Forecasting for the Pharmaceutical Industry
Author | : Mr Arthur G Cook |
Publisher | : Ashgate Publishing, Ltd. |
Total Pages | : 235 |
Release | : 2015-05-28 |
ISBN-10 | : 9781472460110 |
ISBN-13 | : 1472460111 |
Rating | : 4/5 (111 Downloads) |
Download or read book Forecasting for the Pharmaceutical Industry written by Mr Arthur G Cook and published by Ashgate Publishing, Ltd.. This book was released on 2015-05-28 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Forecasting for the Pharmaceutical Industry continues to be a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making. The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of different forecast approaches. The second edition has been updated throughout and includes a brand new chapter focusing on specialized topics such as forecasting for orphan drugs and biosimilars.