Financial and Non Financial Performance Measures in Small and Medium Business :

Download or read book Financial and Non Financial Performance Measures in Small and Medium Business : written by Mengning He and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The economic environment has changed drastically and the international marketing environment has also changed significantly. The factors of production have produced transnational flows, and a globalized economic system is progressively taking shape. The means of competition between enterprises are also changing. The global marketing strategy has generated new development trends from the original scale, price, quality, service, and trademark of strategic competition. Since its inception, the company has always been committed to innovation leadership, has continually increased its investment in R&D, and has built its core competitiveness. The high-quality development model of listed companies, such as new energy and high-technology manufacturing, has been gradually formed, and the ecology of the capital market has been further enhanced. How operators face the globalization of the market, regionalization of the economy, and internationalization of business and give agile and rapid response has become an imperative for modern companies...