Now in its second edition, this critically-acclaimed core textbook provides a detailed overview of the role of the fashion merchandiser, its place within a fash

It takes more than raw talent and passion to make it in today's global apparel and accessories markets-excellent computer-aided design skills are a prerequisite

A career in fashion merchandising means working in a fast-paced, creative industry-and a highly competitive one. Developing and Branding the Fashion Merchandisi

Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the

Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the