Eye Tracking for Visual Marketing
| Author | : Michel Wedel |
| Publisher | : Now Publishers Inc |
| Total Pages | : 105 |
| Release | : 2008 |
| ISBN-10 | : 9781601981547 |
| ISBN-13 | : 1601981546 |
| Rating | : 4/5 (546 Downloads) |
Book Synopsis Eye Tracking for Visual Marketing by : Michel Wedel
Download or read book Eye Tracking for Visual Marketing written by Michel Wedel and published by Now Publishers Inc. This book was released on 2008 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eye-Tracking for Visual Marketing examines the structure of the eye, the visual brain, eye-movements, and methods for recording and analyzing them. It describes the authors' theory and reviews eye-tracking applications in marketing based on this theory.