Exploring Corporate Strategy
| Author | : Gerry Johnson |
| Publisher | : Pearson Education |
| Total Pages | : 662 |
| Release | : 2009 |
| ISBN-10 | : 0273731556 |
| ISBN-13 | : 9780273731559 |
| Rating | : 4/5 (559 Downloads) |
Book Synopsis Exploring Corporate Strategy by : Gerry Johnson
Download or read book Exploring Corporate Strategy written by Gerry Johnson and published by Pearson Education. This book was released on 2009 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.