Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the exper

Event Studies are overwhelmingly widespread in financial research, providing tools for shedding light on market efficiency, as well as measuring the impact of v

Within events management, events are commonly categorised within two axes, size and content. Along the size axis events range between the small scale and local,

Exploring the relationship between gender and events, this book delivers an ethnographic analysis of the celebration of gender equality in the context of the cu

While researchers have commonly used event studies in other research areas, the use in supply chain management research is limited—but growing. However, there