Related Books
Language: en
Pages: 166
Pages: 166
Type: BOOK - Published: 2020-02-25 - Publisher: Springer Nature
Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to even
Language: en
Pages: 572
Pages: 572
Type: BOOK - Published: 2020-08-07 - Publisher: IGI Global
As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business.
Language: en
Pages: 34
Pages: 34
Type: BOOK - Published: 2024-02-01 - Publisher: CHROM ENTERPRISE
Welcome to the dynamic world of event planning and execution! In this e-book, we embark on a comprehensive exploration of the intricacies of hosting successful
Language: en
Pages: 384
Pages: 384
Type: BOOK - Published: 2021-10-19 - Publisher: Stephen Reysen
Researchers across disciplines have been studying the psychology of fans for decades. Seeking to better understand fan behavior and the various factors motivati
Language: en
Pages: 257
Pages: 257
Type: BOOK - Published: 2021-01-12 - Publisher: JHU Press
How can universities implement strategic integrated marketing to effectively build and communicate their value? At a time of declining public support, a shrinki